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FIAL Crazy Dragon Case Study

August 14, 2018
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FIAL Crazy Dragon Case Study

Before working with FIAL, Crazy Dragon was a rapidly growing local business seeking ways to overcome local market limitations. After working with FIAL, they are now projecting their revenue to double between FY 2017 and FY 2018. Their first container of export product is scheduled to leave Australia just 3 months after attending the FIAL-supported HOFEX international trade show in May 2017.

In just three years, Crazy Dragon’sTM Juy Hepner’s world foods business had grown 100 per cent in the Australian market. Recognising this momentum, he set his sights to China — but didn’t know where to start.

As a business in one of Australia’s six growth sectors, Juy accessed the expertise and counsel of Industry Growth Centre, Food Innovation Australia Ltd (FIAL). Attending export-ready seminars, Juy gained essential information and new relationships that were integral in helping Crazy Dragon diversify and begin exporting.

With FIAL’s close support and advice, Juy secured a place at Hong Kong’s HOFEX, Asia’s leading food and hospitality trade show. The showcase generated 150 new leads and four new international contacts. Three months after HOFEX, Crazy Dragon shipped its first container of dumplings to China.

Read the complete case study HERE

To read other FIAL Case Studies CLICK HERE

Read what our fantastic Creative Partner done for us to support us in Australia and China CLICK HERE

Posted in: Export, healthy food, news
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